Cornetto Ti Ho Puntato
xister Reply created the 2017 Cornetto digital strategy, managing the entire campaign from the teaser to the reveal phase.
Rio Mare #StayLeggero
xister created the Rio Mare digital strategy for the launch of Rio Mare Leggero. We managed the consumer activation developing the main concept and rational of the campaign #StayLeggero.
Born To Be Bourne
A digital experience in three phases, inspired to previous chapter of Jason Bourne saga.
JEEP® LIVE CONCERTS - Montreux Jazz Festival
xister selected four young upcoming artists from the pop, rock, electronic and r&b scenes to perform at the exclusive Jeep® Lounge at the Montreux Jazz Festival.
JEEP® LEGENDARY SOUNDTRACK - Montreux Jazz Festival
2016 is the second year of the partnership between the Jeep® brand, celebrating its 75th anniversary and the Montreux Jazz festival, its 50th. To commemorate these historical milestones, xister created the Jeep Legendary Soundtrack project.
My Jeep Story. UGC Activation
xister gave all Jeep fans the chance to celebrate the Jeep brand 75th anniversary by taking a leading role and sharing their memories with the brand in line with the concept 'WE DON'T MAKE JEEP. YOU DO'.
Electronic music organically produced: The Sound Brewery Project
The Sound Brewery is a conceptual machine for generating music from the ingredients used to produce Nastro Azzurro beer. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input.
xister realized the Magnum Double digital strategy for the relaunch of Magnum Double Chocolate and the launch of Magnum Double Peanut Butter.
Nastro Azzurro Ti porta lontano
A digital platform that offers to their users the chance to release their potential by submitting their ideas choosing between different application areas, such as sustainability, music, media, photography, fashion, food and lots more.
xister brings the Jeep history on Instagram
In 75 years Jeep has been almost everywhere. Now it’s time to retrace its history through an interactive journey on Instagram.
The best season of your life
Gabriele Muccino is back in Italy with his new movie "L'estate Addosso", and xister oversees the digital communications.
ARNETTE 2016 OFFICIAL WEBSITE
For the first time xister has been involved in the entire process for the launch of the new Arnette website, so you are officially invited to Get on Board.
Jack Reacher. Never Go Back.
Jack Reacher is such a fascinating figure that everyone wants to get into his shoes and live his life adrenaline.
Protection Bubble Winter Tour
xister designed the Protection Bubble Winter Tour, 4 weeeknds all over Italian Alps for Piz Buin and Neutrogena, together to guard you against Mountain’s weather conditions, both Sun, cold and wind.
MAKE IT POSSIBLE
makeitpossible.me is Huawei's content hub, where users can express their uniqueness, their talent, their self-expression powered by Huawei’s ultimate technology and design.
Huawei #RitrattoUrbano Contest
“#RitrattoUrbano” is a contest created by xister for Huawei to promote the launch of the Huawei P10 Plus via the co-creation and co-sharing of artistic contents on the MakeItPossible digital hub.
60 days in
An interactive digital experience created by xister to support the launch of “60 days in”, best season format of Crime+Investigation Channel.
RIDE YOUR PASSION
For Honda Moto Italia, xister build an Online Community, Ride Your Passion, with the goal of creating a meeting point between the brand, the dealers, the customers and Honda’s lovers.
Lagostina invites all food lovers to participate in the online contest Spazio all'Ingenio, involving chef Antonino Cannavacciulo as ambassador.
La Molisana #StessaPasta
xister elaborated a digital strategy for La Molisana in order to showcase the brand's product placement in the film
Photo Booth experience- Magic Mirror
Magic Mirror is a photo booth experience for customers visiting the Ray-Ban Concept Store in New York City - the first brand flagship store, just opened in November 2015.
Un mito a tavola
Lagostina invites all food lovers to participate in the online contest 'Un Mito a Tavola', involving chef Antonino Cannavacciulo as ambassador.
Cuore Peroni, Year 4
CuorePeroni is a gamification platform ideated to engage consumers and drive consumption. Participants are asked to accomplish different challenges, to share contents on social platforms and to invite other users to play& join the brand users database.
Nonne Do It Better 2
A fun contest focused on the cooking flair of Italian grandmas, because 'Nonne Do It Better'. A well-deserved tribute to the most appreciated chefs in Italy: grandmas.
OFF-ORDINARY: a storytelling project
xister creates OFF-ORDINARY: Ron Arad, Nathan Waterhouse, Massimo Banzi and Cecil Balmond star in a storytelling project for the new Jeep Compass pre-launch.
Yes, Everybody Can Surf A Barrel
What better way to celebrate the worldwide partnership between the Jeep® Brand and the World Surf League?
Vogue Eyewear 2016 Official Website
For the first time xister has been involved in the entire process for the launch of the new Vogue Eyewear website.
THE LABEL OF TOMORROW | Armarius feat. Nastro Azzurro Beer
Artificial intelligence designs a beer label.
Win a Tasty World Cup
For Peroni xister creates the first Food World Cup with 32 countries participating in the contest.
The Hand Of Jimbo Phillips Graphix Screams For Jeep®
We entrusted the “screaming hand” of the Phillips Studio with the task of designing some landscape illustrations to emblematize the Jeep® and WSL partnership.
Juve - Barca. An Illustrated Ucl Final
Is it possible to make an event like this even more spectacular?
We all came out to Montreux on the Lake Geneva shoreline. On a Jeep®.
That's a legendary hit we bet many Jeepers play in their cars during many outdoor adventures.
The Brain has never been so sexy
To show the magic mystery of our brains, we’ve created an interactive experience that demonstrates how powerful, responsive and creative every brain can be, if correctly stimulated.
Get a look in on the inside: a virtual tour of the Abarth brand tuning workshop
For the first time ever a European car manufacturer opens the doors of its factory using Google Street View technology.
How many miles are you ready to travel to be a real style icon?
If you are a lifestyle guru, a real fashionista or a travel lover, you will enjoy Style Miles, the new loyalty program from Vogue Eyewear.
Moleskine items like instruments in a concert
xister engages the visionary British artist Felix Thorn to build music-making sculptures combining Moleskine products with musical instrument parts.
Car Configurator Mercedes-Benz
If you’re yearning for the perfect Mercedes-Benz, configure it as you wish.
Wonder what Instagram is like at 0 Gravity?
The official Instagram Competition for the movie “Gravity”, directed by Alfonso Cuarón.
LIEBIG NEW WEBSITE
xister launched the new digital presence of Liebig to celebrate the restyle of the brand. A well-deserved tribute to the historical stock cube in Italy.
Glow-in-the-dark for those who play hard.
Denim and cotton material covered with a special fluorescent coating, devised to glow under UV light makes FFF clothing items normal during the day and lights up stitching details in the dark at night.
Aveeno Social Presence
The new official presence of Aveeno and Aveeno Baby in the social scene with an engaging posting plan, social contests and digital couponing.
6 Seconds are enough
You have 6 seconds to show your talent. If you are talented, 6 seconds are more than enough.
Watch, Cook and Taste. Turn Your Home Cooked Meals into an “Unforketable” Experience
Unforketable is a video recipe encyclopedia, developed by Niko Romito & Pasta Garofalo that shows how to make traditional Italian dishes at home.
After rowing across the Pacific and Atlantic Oceans, I have now connected them on foot
Alex Bellini says this after succeeding in overcoming the almost impossible challenge of running across America for 70 days straight and averaging 46 miles a day.
Are you stylish? Unlock the Look!
Unlockthelook is a fashion&film related digital project to boost Magnum’s glamour positioning.
Eataly now has a real Social Soul
Eataly is in need of a solid social identity on Facebook, Twitter, Google+ and YouTube.
The Loudest SoundSystem Ever
xister creates Abarth Soundsystem, an empowered music machine that uses Abarth engine sounds to create a racing celebration track.
A new breath for Halls
xister launched the new Halls Facebook profile to redefine the digital presence of the Brand, maximize its awareness and engage users.
Honda Integra - Launch Campaign
The brand new revolutionary Honda Integra has been promoted by a strong campaing which involved every media (TV, radio, print, outdoor and digital).
The most important Fox television series and the summer schedule collected in an innovative webspace.