A brand new gamification site was developed, with different social network challenges for contestants to participate in and enter the casting process.
There were 4 racing profiles: Driver, Storyteller, Paddock Girl and Designer. Participants earned a score and were assigned a badge for each challenge. By sharing the badges, users earned bonus points.
At the end of the “challenge” period, 28 users were chosen among the contestants to participate in the Talent Show.