The new official presence of Aveeno and Aveeno Baby in the social scene with an engaging posting plan, social contests and digital couponing.
Johnson&Johnson launched two of its brands on Facebook, with the official brand profiles, Aveeno
and Aveeno Baby
. xister was in charge of the technical creation, management and moderation of the two fan pages, in addition to the posting plan.
In order to increase the fan base and the engagement rate, xister organized and managed online contests on the fan pages, as well as coupon activities to attract people to the brand.