Initially through product placement then through the production of short films, like “The Wholly Family” directed by Terry Gilliam and the recent “Caserta Palace Dream”, the brand always strikes
the perfect balance between taste and imagery.
xister turns Pasta Garofalo’s passion for cinema into a “cultural” strategy.
10 collections of creative “pasta-made” movie posters printed in ltd edition and published all over the web to create a massive “love-to-share” campaign.
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