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Glow-in-the-dark for those who play hard.

Denim and cotton material covered with a special fluorescent coating, devised to glow under UV light makes FFF clothing items normal during the day and lights up stitching details in the dark at night.

The collection is launched with a worldwide live-streaming of a party at a Diesel venue.

Only real fans receive secret codes, distributed with discretion by Fashion bloggers a week before the event, giving them access to the streaming of the party and to other secret nightlife moments shared by other party harders.

Media: advertised