How to launch a romantic comedy
xister promotes the launch of the Italian comedy Fratelli Unici.
The operation is divided in two different phases.
In the teaser phase xister engages users on social platforms (Facebook and Instagram) by posting photos and videos of the actors on the set.
In the reveal phase xister works on the digital PR, social infiltration and promotional communication.
xister developes also the “Social Diary” - a dedicated hub that collects all social networks contents of the movie.