Italy finally has its own superhero and xister worked for him.
Intensive use of social networks and online PR to communicate the atmosphere of the movie, create suspense and display content. Videos and assets of “Il ragazzo invisibile” benefit from exclusive PR placements on Italian websites (news, mainstream portals, vertical and cinema websites). The official social media of the movie are used to engage users, promote news about the movie and virally spread the original contents (photo and videos) produced to present the first Italian superhero to the Italian public.
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