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Juve - Barca. An Illustrated Ucl Final

Is it possible to make an event like this even more spectacular?

To support the Juventus football team in the UEFA Champions League, the Jeep® brand - as Official Jersey Sponsor - asked xister to devise new Twitter strategy. From first Italian Twitter Live Studio, the real-time marketing campaign focused on the use of the artworks by the famous Italian illustrator Ale Giorgini, supported by the hashtags #RoadToBerlin, #FinoAllaFine and #ProudOfJu.



Media: social