For the first time xister has been involved in the entire process for the launch of the new Vogue Eyewear website.
Starting from the strategy, through the creative phase, we set up a new tone of voice for the brand’s website along with a fresh, young and completely revisited look and feel. Combining the “wanderlust” theme with the previous year’s Meet The Muses, the website now allows the users to travel with the three testimonials to the most glamour cities in the world, and join them by posting their picture on Instagram with the dedicated hashtags. The main goal has been to always keep the focus n the product, through a different use of the assets provided, and a costant reminder to it both on a graphic and copy level.
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