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Photo Booth experience- Magic Mirror

Magic Mirror is a photo booth experience for customers visiting the Ray-Ban Concept Store in New York City - the first brand flagship store, just opened in November 2015.

Users are guided through a picture taking process to compare how they look with different products. Customers can share pictures via email and social channels and, when the experience has been completed, they can also have a funny gadget: a polaroid-like picture with their own photo wearing Ray-Ban products.

Media: social, enhanced, advertised