A specific website that hosts two contest for different targets, end consumers and bartenders.
The first one invites users to break the ice with someone, accessing the site and sending a catch-up line in .gif format via email.
The sentences are designed in Brancamenta colors. Users can also participate during Brancamenta’s summer events.
The second one aims to engage bartenders: they have to post a pic of the Brancamenta icy bottle in order to win an advanced course at European Bartender School.