xister selected four young upcoming artists from the pop, rock, electronic and r&b scenes to perform at the exclusive Jeep® Lounge at the Montreux Jazz Festival.
For the Jeep® brand, the partnership with the Montreux Jazz Festival is based on the shared values of passion, authenticity and quality experience as well and represents the possibility of being associated with one of the world’s most important music festivals.
Onsite, to underline these values, xister selected four young upcoming artists from the pop, rock, electronic and R&B scenes to perform at the exclusive Jeep® Lounge.
Online, fans had the chance to see the performances thanks to Facebook live streaming. The videos were a success with the brand receiving great exposure on social media with over 1.5 million reach, +26K of views, which resulted in 182 hours seen.
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