Onsite and on-line activities to relaunch the brand.
GROM showcases artisan tradition as well as the authenticity of its ice cream.
To amplify the link between the GROM brand and the distinctive values it represents, xister devised a strategic digital plan to redefine the brand positioning with the concept #sappiamodifrutta. A well-deserved tribute to GROM traditionally made authentic ice cream.
The aim was to strengthen the bond with consumers and assert the brand's specific artisanal ice cream DNA.
To entertain the in-store public, xister organised an event featuring a series of fun activities led by famous igers. The event was live streamed on all the brand's digital premises.
long-lasting, social, advertised