For the first time xister has been involved in the entire process for the launch of the new Arnette website, so you are officially invited to Get on Board.

Arnette is proud to be a part of the California tradition, and we're dedicated to being a part of the future too. Starting from the strategy, through the creative phase we set up a new look&feel to redefine the digital presence of the brand.

We wanted to bring a group together that embodied what the style and spirit of California is all about. The website now allows the users to travel with the Riders and join them in a coastal surf adventure. The aim has been to combine an adventurous approach to a creative style and to always keep the focus on the product, through a costant reminder to it during the Riders’ journey.


Media: social, advertised