Gioco Digitale Commercial TV
xister creates a new digital campaign for Gioco Digitale.
Featuring 3 ads that, using comic nuances and situational irony, have brought the brand's positioning to life by choosing to narrate its potential for fun and enjoyment through characters and unusual contexts.
Gioco Digitale's product range is presented via content that succeeds in creating affinity and expressing the brand promise to consumers in a tangible and accessible way.
The campaign featured mainstream commercial TV channels and an attentive selection of digital and satellite channels, reaching 50 million impressions in the target market.
Concurrently, the programmatic digital campaign went out on the most important video platforms and in target websites.
social, advertised, editorial, cultural