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Cornetto Ti Ho Puntato

xister Reply created the 2017 Cornetto digital strategy, managing the entire campaign from the teaser to the reveal phase.

The strategy included the launch of the new ambassador: Tiziano Ferro, with a contest:  “TiHoPuntato” that gives users the possibility to win Tiziano ferro’s concert tickets and an exclusive private appointment with him. The campaign also included the ice cream cup customization, from the website users can express their appreciation for someone with a dedicated message and share it on their social media channels. 



Media: social, advertised

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