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A Celebration of Femininity

Lactacyd new campaign by xister

In 2017 xister defines the new Lactacyd social positioning with a funny and surprising approach. The brand celebrates femininity in a very elegant way using an ironic tone of voice. It talks with no embarrassment to women stressing the sensorial feeling Lactacyd products can offer.  Proud to know women as nobody else does, since 1950.

 



Media: social

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