xister launches Lucky Red's new movie
Between parents and their kids, things aren't always great.
Xister explores the poignant issues in this relationship, which are the core theme of the movie Gli Sdraiati, in a strong and contemporary way.
We built a physical, but transportable, "wall" to represent the separation between parents and kids, and toured the streets
inviting people to write messages on it: kids to their parents on one side, and parents to kids on the other.
Crowds gathered, intrigued by this "mobile installation" and both sides of the wall were covered with handwritten spontaneous messages.
Video coverage of this social experiment was posted online where it drew further attention.