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ARNETTE BORN IN 1992

A new website, Born in 1992.

The iconic sunglass brand chooses xister to redesign its website focusing on the new "Born in 1992" positioning, moving away from Surf, Skate, and Snowboard to a more modern urban look and feel that better communicates the brand DNA.

The new website built by xister follows a simple and linear design layout and focuses on hyping street and modernist fashion trends. The site features intuitive navigation that improves the user experience, drawing attention to photos from the adv campaigns, headlines and claims that convey the new Arnette manifesto.



Media: web