Il mistero della casa del tempo
Xister supports the launch of Rai Cinema’s Halloween movie “Il Mistero della Casa del Tempo” with an integrated digital communication plan.
The campaign began with a magic contest that challenged users to solve games and tricks to unlock the final prize: a trip to Mirabilandia. The influencer Jack Nobile, a youtuber known for his magic tricks, was engaged to launch the contest and invite users to register and participate in the contest. The campaign was supported by a dedicated editorial plan for social media channels. A social live coverage was conducted during a pre-show with SuperMagic magicians culminating in a mash-up video of the reactions of the audience.