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After rowing across the Pacific and Atlantic Oceans, I have now connected them on foot

Alex Bellini says this after succeeding in overcoming the almost impossible challenge of running across America for 70 days straight and averaging 46 miles a day.

Alex Bellini says this after succeeding in overcoming the almost impossible challenge of running across America for 70 days straight and averaging 46 miles a day.

Jeep, the legendary American brand that stands for freedom, adventure, authenticity joins by the Italian sportsman to revive the myth of the first footrace ever organized across the U.S.,
the Trans-American Footrace of 1928.

After designing the project, xister’s team follows Alex mile by mile, day after day to tell the world his story.

All possible media are involved and jeep-people.com serves as the 'meeting place' where brand enthusiasts share their stories of talent and commitment.



Media: long-lasting, social, editorial

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