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My Coccolino

An Icon of tenderness become alive and active on social networks.

A sweet and lovely Teddy Bear that means softness to an entire generation. The images of Coccolino coming from seventies and eighties commercials are still very clear and represented a strong opportunity to build a digital campaign around one of the most popular characters of Italian TV. Its personal Facebook page was warmly welcomed by a large amount of fans and started funneling in all the groups that had previously spontaneously born. A website with funny engaging tools and goodies helped increasing user interaction and engagement with Coccolino. 



Media: social, advertised