MAC

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Role
Co-creations with Influencers

Campaign
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Media
Social

Year
2019

Campaign for the FIX

Objective

xister has created for MAC brand the campaign for the FIX + product considering 3 main objectives: awareness & education, engagement & interactions, in-store traffic and sales support.

Insight

Two different touchpoints, have been activated with different mechanics creating a virtuous circle able to involve the consumer in a real omnichannel experience.

Idea

To support FIX + in the summer, we envisioned an integrated campaign that involves both digital channels and MAC stores to create a link between online discovery and offline purchase.

3 main objectives

Awareness & education, engagement & interactions, in-store traffic and sales support.

Product awareness

As the main influencer of our campaign we have chosen the BabyK singer, protagonist of a video to launch the contest and make awareness on the product.