Michelangelo Social Media Campaign & AR Experiences

The visual identity

The circle plays a central role in the visual identity of the campaign: circular shapes, overlapping each other and blending with the visuals, symbolize and express the encounter between taste and art.

The circle recall the brand logo, of course, but as the “perfect shape”, symbol of universality, brings the viewer back to a dreamlike and evocative dimension, the fulfillment of a path that once again leads to Universal Pleasure.

The Magnum Atelier

The first experience is accessible through display in-store materials and allows users to literally immerse themselves in the world of creativity. 

Triggering a QR code, users access a virtual 3D world. Here they can admire a virtual marble portal which, although placed in the real world, once crossed opens onto a 3D simulation of a Renaissance atelier.

Through this virtual tour, users can experience, step by step, the creation of the Universal Pleasure by interacting with a series of hotspots. 

Exploring this virtual setting, and searching for the artist's tools (canvases, brushes and marble blocks), users came acros

Instagram filter

While a colonnade frames users’ faces, they can choose between a golden and a magenta lens, two different shades that recall the colors of the ice cream ingredients: white chocolate and raspberries.