Role
Social and Digital Strategy
Campaign
Pasta Garofalo
Media
Mixed
Year
2020
The agency: for over 10 years partner of the iconic pasta manufacturer.
Objective
Conveying Pasta Garofalo’s values, products and premiumness with an omnichannel strategy that keeps the brand's identity intact and coherent in all communication and across all touchpoints.
Insight
Pasta Garofalo places quality, the search for perfection and transparency at the centre of its value system.
Idea
We make quality the compass of every Pasta Garofalo activity, online and offline. From transparency, all important for the brand, we carve an authentic and spontaneous TOV, tinged with irony, which becomes distinctive.
We apply these criteria to all assets and activities, from websites to the management of Italian and global social profiles, from influencer marketing to digital PR, from activations to special projects, through photo shoots, shoppable content and the creation of the Alexa Skill.
The essential elegance of good food
For the new pasta-garofalo.com website, xister adopts an elegant contemporary style, aligned with the “transparent” image of the brand, where also the UX is centered on clarity and efficiency.
International Coordination
A Multi-language, multi-culture team dedicated to roll-outs.
Product Storytelling
A deep knowledge of the method and ethics at the basis of the most of Italian products.
Conversational Cooking Experience
Recipes and assisted cooking.
Irony and good taste, a social tone of voice cooked firm to the bite
Illimitable personality and quality, with a new voice
The new Pasta Garofalo and Cook Skill
Born from the collaboration between Pasta Garofalo and Cook by Corriere della Sera, the new Alexa Skill curated and launched by xister combines a solid collection of innovative and practical recipes and functions. For example, that to “empty the fridge” and prepare a dish with ingredients already available in the home, or to match a recipe to the climate or weather of any given day.
Authenticity and high quality, at a glance
Success stories
Conceived and developed by xister, the first set of stickers for the brand, immediately adopted by thousands of users for their Instagram Stories, allowing Garofalo to enter the lives of its audience even more.
Some of the stickers produced for the Pasta Garofalo Stories.
Under the supervision of Xister, Casa Surace creates a series of viral videos for the brand
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